Creagh Ekelund 

Esthetic Specialist & Co-Owner of Alchemy Med Spa

Creagh is a seasoned esthetic specialist, cosmetic tattoo artist, and co-owner of Alchemy Med Spa. A Pensacola native and proud University of Alabama graduate, her journey into the spa and beauty industry began unexpectedly while in graduate school, working part-time as a practice manager and client coordinator at a busy downtown med spa. That serendipitous role sparked a lifelong passion for esthetics.​​

In 2004, Creagh returned to Pensacola and officially launched her career in clinical esthetics. With over 20 years of hands-on experience, she has built a reputation for delivering results-driven, customized skincare treatments. Her practice focuses on regenerative esthetics—combining the power of stem cell and exosome therapies with advanced modalities like microneedling and ablative laser resurfacing.​

In 2016, she expanded her expertise to include cosmetic tattooing, with a particular focus on brows. She has studied under renowned artists such as Heather Pacheco, Andrea Toth, Angie Kwiatkowski, Kristina Melenchenko, Kim Loy, and Monica Ivani. Through these experiences, Creagh has developed a signature style that blends natural aesthetics with technical precision to create brows that are both refined and individualized.​

Her approach—under the name SkinBeauty by Creagh—is rooted in authenticity, expertise, and thoughtful customization. She brings a clinical lens to skincare treatments, a natural philosophy to permanent makeup, and a “no B.S.” approach to the retail selection offered to her clients—curated science-backed, results-driven skincare products only. Every client is treated to a fresh, modern, and personalized experience for all skincare and beauty concerns.

Abi Whitaker

Esthetic Specialist & Co-Owner of Alchemy Med Spa

Abi is a licensed aesthetician and the co-owner of Alchemy Med Spa, a brand built on results, refinement, and reputation. With a proven track record of opening and successfully operating four med spas, Abi brings unmatched experience, industry insight, and a clear vision for what modern aesthetic care should look like.

Her expertise lies in creating elevated, high-performing med spa environments where patients feel cared for, confident, and completely at ease. Every detail of the Alchemy experience—from the service menu to the atmosphere—is shaped by Abi’s hands-on leadership and her commitment to excellence.

Known for her calm confidence, sharp instincts, and no-nonsense approach, Abi has become a respected figure in the aesthetics space. She leads with integrity, builds strong teams, and holds her brand to a high standard—always prioritizing quality over hype.

At Alchemy, Abi has created more than just a beautiful space—she’s built a trusted destination for those who value expertise, taste, and a higher level of care in the med spa experience.

Dr. Michael Simpson

Medical Director

​In recent years, Dr. Simpson has expanded his practice to include aesthetic medicine and hormone optimization, combining medical insight with a passion for helping patients feel confident and revitalized. His work in hormone replacement therapy, medical weight loss, and regenerative aesthetics reflects a whole-person approach-where beauty, health, and longevity go hand in hand.

Whether managing chronic illness, optimizing hormones, or enhancing natural features, Dr. Simpson brings the same thoughtful, patient-centered care to every setting. His philosophy is simple: when patients feel better, they live better-and that’s the true art of medicine.

Denise McLellan

Practice Manager

As an Office Manager with over two years of experience in the med spa industry, I bring a strong focus on organization, client satisfaction, and team support. I understand that in this field, every client interaction shapes their overall experience—and that’s why I prioritize creating a calm, professional, and welcoming environment from the moment they walk through the door. From managing front desk operations and appointment scheduling to supporting providers and ensuring the office runs smoothly, I’m committed to helping clients feel cared for and confident in their journey. My goal is to make sure every detail reflects the high standards and personal touch that define an exceptional med spa experience.

Brooke Watson, MSN
APRN, FNP-C

Aesthetic Nurse Practitioner

Brooke Watson, MSN, APRN, FNP-C, is a board-certified nurse practitioner with over 15 years of clinical experience and advanced training in aesthetics, hormone therapy, and medical weight loss. With a strong foundation in medicine and a sharp, discerning eye, she is known for delivering care that is both scientifically sound and aesthetically refined.

Brooke’s approach is defined by precision, restraint, and a deep commitment to individualized treatment. She does not oversell or overpromise—her focus is on long-term results rooted in integrity and tailored to the unique needs of each patient. Her clinical expertise is matched by a clear, elevated aesthetic favoring timeless outcomes over trends and treating beauty as both a science and an art.

Her patients trust her for her professionalism, her transparency, and her ability to create results that feel natural, balanced, and enduring. Brooke believes that when wellness and aesthetics work in harmony, patients experience transformation that extends far beyond the surface.

Jessica Peters, DNP, APRN, 

Aesthetic Nurse Practitioner

Jessica is a board-certified Nurse Practitioner with a Doctor of Nursing Practice (DNP) and a passion for aesthetic medicine. With a strong foundation in evidence-based clinical care and advanced training in cosmetic procedures, she brings both medical expertise and an artistic eye to every treatment.

Blending science with beauty, Jessica specializes in injectables such as Botox and dermal fillers, skin rejuvenation treatments, and personalized anti-aging plans. Her patient-centered approach focuses on enhancing natural features, restoring confidence, and achieving refined, balanced results.

Known for her gentle touch and warm demeanor, Jessica prioritizes safety, education, and honest communication, ensuring every patient feels informed and empowered throughout their aesthetic journey.

When she’s not in the treatment room, Jessica stays up to date with the latest advancements in aesthetic medicine, attending industry conferences and advanced training workshops

Alyssa Crawford

Licensed Esthetician | Lash Artist | Owner of Gulf Coast Lash Affair

Hi! I’m Alyssa, a licensed esthetician with nearly six years of experience in the beauty industry. I specialize in a variety of lash extension styles, from classic and hybrid to volume and mega volume, tailored to enhance your natural beauty and match your personal style.

My passion lies in helping clients feel confident and beautiful, and I take pride in creating a calm, welcoming experience with every appointment. I’ve created a space where luxury meets comfort, and attention to detail is everything.

When I’m not lashing, you’ll find me soaking up the sun at the beach or spending quality time with my fiancé. I believe in good energy, warm vibes, and making every lash set feel like a little escape from the everyday.

I can’t wait to meet you and help you fall in love with your lashes!

Emma Hinote

Licensed Esthetician

Hi everyone!
My name is Emma Hinote, and I’m a Licensed Esthetician with 2 years of experience. I chose esthetics because I love helping people feel confident in their skin and providing a space where they can relax and take time for themselves.

I’m passionate about continuously learning and expanding my knowledge of skincare, and I’m so grateful for all the support I’ve received along the way. I can’t wait to meet you and be part of your self-care journey!

Julie McGrath

Social Media Manager | Artistic Director

I’m Julie McGrath, a visual strategist and artistic director with a passion for turning concepts into culture. Originally from Boston, I bring an East Coast edge and a designer’s eye to everything I do—from curating aesthetics to shaping the story behind the brand.

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With a Doctorate in Leadership from Vanderbilt University and multiple degrees in Illustration Design, Art History, and Arts Administration from the Savannah College of Art and Design, I’ve spent my career merging art, design, and strategy to elevate how people experience creativity and expression. 

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At Alchemy Med Spa, I shape the visual voice of the brand—curating content, color, and design that reflect our philosophy of science-driven beauty with timeless style. Every post, photo, and campaign is crafted to feel intentional, elegant, and a little bit magical.