Permanent Makeup
At Alchemy, permanent makeup isn’t about trends — it’s about timeless enhancement, thoughtfully tailored to you. Whether it’s brows, eyeliner, or lips, our expert artists blend precision with artistry to create soft, natural definition that complements your features and simplifies your routine.
OUR PMU ARTISTS
CREAGH EKELUND
Creagh is a seasoned esthetic specialist, cosmetic tattoo artist, and co-owner of Alchemy Med Spa. A Pensacola native and proud University of Alabama graduate, her journey into the spa and beauty industry began unexpectedly while in graduate school, working part-time as a practice manager and client coordinator at a busy downtown med spa in San Diego California. That serendipitous role unknowingly planted the seed for a lifelong passion for esthetics and the medical spa industry. In 2004, Creagh returned to Pensacola and decided to officially launch a career in clinical esthetics. Now with over 20 years of hands-on experience, she has built a reputation for delivering results-driven, customized skincare treatments. Her practice now focuses on regenerative esthetics—combining the power of peptide and exosome therapies with advanced modalities like microneedling, advanced chemical peel protocols and ablative laser resurfacing. In 2016, she expanded her expertise to include cosmetic tattooing completing a 100 hour advanced hands on fundamental certification with a particular focus on brows. She has completed advanced training under renowned artists such as Heather Pacheco, Andrea Toth, Angie Kwiatkowski, Kristina Melnichenko, Kim Loy, and Monica Ivani. Through these experiences, Creagh has developed a signature style that blends natural aesthetics with technical precision to create brows that are both refined and individualized. Her approach—under the name SkinBeauty by Creagh—is rooted in experience, expertise, and thoughtful customization. She brings a clinical lens to skincare treatments, a natural eye to permanent makeup, and a “no B.S.” approach to the retail selection offered to her clients—curated, science-backed, results-driven skincare products only. Every client is treated to a customized results driven service and personalized experience for all skincare and aging concerns.
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ABI WHITAKER
Abi is a licensed aesthetician and the co-owner of Alchemy Med Spa, a brand built on results, refinement, and reputation. With a proven track record of opening and successfully operating four med spas, Abi brings unmatched experience, industry insight, and a clear vision for what modern aesthetic care should look like.
Her expertise lies in creating elevated, high-performing med spa environments where patients feel cared for, confident, and completely at ease. Every detail of the Alchemy experience—from the service menu to the atmosphere—is shaped by Abi’s hands-on leadership and her commitment to excellence.
Known for her calm confidence, sharp instincts, and no-nonsense approach, Abi has become a respected figure in the aesthetics space. She leads with integrity, builds strong teams, and holds her brand to a high standard—always prioritizing quality over hype.
At Alchemy, Abi has created more than just a beautiful space—she’s built a trusted destination for those who value expertise, taste, and a higher level of care in the med spa experience.
Abi brings unmatched industry expertise and a clear, uncompromising vision for what modern aesthetic care should deliver. Her specialty goes beyond skincare—Abi is a highly trained permanent makeup artist with a focus on restorative and corrective techniques. From scar camouflage and areola restoration for breast cancer survivors to concealing skin conditions like vitiligo, Abi uses her skillset to help clients reclaim confidence and feel at home in their own skin.
